Singapore sets benchmark with carbon-neutral tradeshows

By applying ISO 14068-1 at major international events, the country is redefining sustainable tourism – cutting emissions, rethinking materials and leading the way to net zero.

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Singapore is leading by example in the race to net zero. In a bold move to green the country’s events sector, the Singapore Tourism Board (STB) has implemented ISO 14068-1 at key international MICE tradeshows, making its exhibition booths carbon neutral – a first for the country.

Developed with the participation of the Singapore Standards Council, Enterprise Singapore (SSC), ISO member for the country, the standard helped STB rethink long-standing practices. From switching to reusable booth materials to eliminating carpets where low-carbon options weren’t available, STB cut emissions by 45 % at IMEX America – equivalent to 9.2 tonnes of CO₂.

Since the launch of the MICE Sustainability Roadmap in 2022, STB has remained committed to transforming the industry.

Unlike offset-heavy approaches, ISO 14068-1 prioritizes emissions reduction and removal, offering clear, practical guidance across the carbon value chain. STB’s efforts align with the Singapore Green Plan 2030 and reflect a growing shift toward sustainability in global tourism. Certification for STB’s application of the standard is expected next year.

Since the launch of the MICE Sustainability Roadmap in 2022, STB has remained committed to transforming the industry. With continued support from Enterprise Singapore, it aims to scale these efforts across more global events, proving that sustainability and tourism can go hand in hand.

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